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One question.
Three Slack messages and a Jira ticket.
One report.
Two days of back-and-forth.
One metric.
Five different answers from five people.
From this to this
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#general
Sarah9:14 AM
Does anyone have the Q1 revenue breakdown by channel?
Mike9:47 AM
I think Jake had that somewhere. @Jake can you pull it?
Jake11:02 AM
Which channel definition? Stripe or HubSpot? They don't match.
Sarah11:15 AM
Either? Both? I just need a number for the board deck...
Mike2:30 PM
Created a Jira ticket. Jake can you take this by Friday?
DATA-342: Pull Q1 revenue by channel, assigned to Jake
Created 3 days ago · Still in backlog
#revenue
Sarah2:34 PM
@Bruin what's our Q1 revenue by channel?
Bruin2:34 PM
Q1 revenue by channel:
Channel
Revenue
% of Total
Organic
$840K
42%
Paid
$520K
26%
Referral
$380K
19%
Direct
$260K
13%
Queried stripe.charges + hubspot.deals · 1.2s
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Channels
#marketing
BruinAPP7:48 AM
Caught Meta tanking. Paused 3 creatives overnight.
TikTok Japan is the new winner (2.1× D1 ROAS). A couple of moves need your call.
| Channel | Spend | D1 ROAS | Status |
|---|---|---|---|
| TikTok | $22k | 2.1× | Awaiting your call |
| Meta | $18k | 0.7× | Paused |
| Google UAC | $14k | 1.2× | Held |
| Unity Ads | $6k | 1.5× | Held |
Done
Paused 3 underperforming Meta creatives (0.7× ROAS)
Held Google UAC and Unity Ads at current spend
Needs your call
•Cap TikTok Japan +20% ($26k/day) to ride the 2.1× window?
•Localize the TikTok creatives for Korea, $4k/day soft cap?
Thread
Bruin7:48 AM
Caught Meta tanking. Paused 3 creatives overnight.
TikTok Japan is the new winner (2.1× D1 ROAS). A couple of moves need your call.
| Channel | Spend | D1 ROAS | Status |
|---|---|---|---|
| TikTok | $22k | 2.1× | Awaiting your call |
| Meta | $18k | 0.7× | Paused |
| Google UAC | $14k | 1.2× | Held |
| Unity Ads | $6k | 1.5× | Held |
View the SQL queries used for this analysis
10 replies
David Kim8:30 AM
@Bruin approve both. Cap Korea at $4k.
✅1
Bruin8:31 AM
Done.
View the SQL queries used for this analysis
Maria Costa8:34 AM
@Bruin are Japan players actually spending, or just playing a lot?
✅1
Bruin8:36 AM
Cross-checked AppsFlyer + RevenueCat + Firebase. 12% of Japan players are top spenders (vs 1.8% globally), and each one spends $94/month vs $39 elsewhere. Real revenue, not just playtime.
View the SQL queries used for this analysis
Alex Rivera8:39 AM
@Bruin if Korea mirrors Japan, what's the revenue lift on the next Battle Pass?
✅1
Bruin8:41 AM
Ran the model on TikTok + RevenueCat + BigQuery. If Korea converts at half the Japan rate, that's +$340k in the first 14 days. Localization brief in #content-strategy, leaning on the social and clan features that work in Japan.
View the SQL queries used for this analysis
David Kim8:43 AM
@Bruin pull creative-level performance from Meta + TikTok. Which Japan hooks should we lean on for Korea?
✅1
Bruin8:45 AM
Joined Meta Ads + TikTok Creative Center + Singular attribution. Top 3 Japan hooks by CTR: "Guild raid first-look" (3.8%), "Clan voice chat" (3.1%), "Speed Trials leaderboard" (2.7%). All three lean social, none are story-led. Recommend the same hierarchy for the Korea launch.
View the SQL queries used for this analysis
David Kim8:47 AM
@Bruin tag @Nadia and prep a localization brief for our 4 PM sync
✅1
Bruin8:48 AM
Done. Brief attached. @Nadia tagged in #content-strategy. Korea projection, top hooks, social features summary.
PDF
Japan-Korea-Battle-Pass.pdf
8 pages · 2.1 MB · charts inline
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Kadir Danisman
Co-founder & CEO at Spektra Games
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Joshua Hemmerich
Managing Director at Lessmore
"Easy recommendation to give to any studio wanting to set up their data pipeline on a solid base. Data Engineers are expensive, today you don't need one if you run on Bruin... save money, save time!"
Antti Hattara
CEO & Co-Founder at StarBerry Games
"With Bruin, what previously took hours can now be accomplished in just 15 minutes."
Tolga Tolgay
Head of Product at Kyoso Interactive
"I loved the answers from Bruin AI data analyst, it's exactly the type of contribution I hope to have from it. It got straight to the point."
Fabio Dellerba
Founder & COO at Digitalmoka
"Thanks to Bruin, we have been able to automate all the manual parts of our data pipelines. We are able to focus on our business users' needs while delivering insights faster than ever before."
Alperen Yildirim
Data Engineer at Workhy
"Bruin's platform is incredibly intuitive. As a new team member, I was able to contribute effectively from day one."
Robert Schmier
Data Scientist at Lessmore
"Partnering with Bruin has significantly increased our productivity, making it easy for our data team to manage everything seamlessly."
Kadir Danisman
Co-founder & CEO at Spektra Games
"Bruin strengthens our data infrastructure, boosting user acquisition accuracy and efficiency."
Joshua Hemmerich
Managing Director at Lessmore
"Easy recommendation to give to any studio wanting to set up their data pipeline on a solid base. Data Engineers are expensive, today you don't need one if you run on Bruin... save money, save time!"
Antti Hattara
CEO & Co-Founder at StarBerry Games
"With Bruin, what previously took hours can now be accomplished in just 15 minutes."
Tolga Tolgay
Head of Product at Kyoso Interactive
"I loved the answers from Bruin AI data analyst, it's exactly the type of contribution I hope to have from it. It got straight to the point."
Fabio Dellerba
Founder & COO at Digitalmoka
"Thanks to Bruin, we have been able to automate all the manual parts of our data pipelines. We are able to focus on our business users' needs while delivering insights faster than ever before."
Alperen Yildirim
Data Engineer at Workhy
"Bruin's platform is incredibly intuitive. As a new team member, I was able to contribute effectively from day one."
Robert Schmier
Data Scientist at Lessmore
"Partnering with Bruin has significantly increased our productivity, making it easy for our data team to manage everything seamlessly."
Kadir Danisman
Co-founder & CEO at Spektra Games
"Bruin strengthens our data infrastructure, boosting user acquisition accuracy and efficiency."
Joshua Hemmerich
Managing Director at Lessmore
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